Rihanna Analysis
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Thursday 20 October 2011
Wednesday 19 October 2011
Voyeurism analysis of 3 Music Videos
Voyeurism is shown in this video becuase the women are shown in a very sexual nature. The camera continuously pans and tilts from the bottom of the body which creates a sexual inuedo to the audience. There are also many close ups of the womens pelvis, bum and breasts which signify a male audience as the camera almost gazes at the women with lust. Apart from one male the rest of the people in this video are women, all wearing skimpy outfits and leotards.
Goodwin and Mulveys Theory of Voyeurism Applied to Music Videos
The idea of voyeurism comes from freud and is used in media particularly to explain gendered pleasures in cinema, he also suggests the audience (men) are looking at females as objects in order to gain sexual pleasure.
Andrew Goodwin argues that the female is objectified, through a combination of camerawork and editing with fragmented body shots, emphises sexual treatment of the star and her body. For example this has been shown in many of 50 cent's videos. The videos 'Candy Shop' and 'PIMP' there are various low angle shots of the camera gazing up at women to portray them in a sexual way. The women in these videos are wearing very little clothing but just enough to cover private areas which can be seen as a tease for the male audience. The idea of voyeuristic treatment of the female body if often shown through the dances performed by females to flatter the male ego (the star). This is apparent in 50 Cents videos as the women are visually used in comparison to his expensive clothes and flashy cars, he flaunts his lifestyle to the viewers, perhaps to make them envious of the material things he has.
Laura Mulvey is a British feminist who argues that the male gaze occurs as the audience are put into the perspective of a heterosexual man, Mulvey suggests that this is geared notions of voyeurism which makes men posses power and control. However women are objectified to be looked at by men for sexual pleasure and women accept to be viewed this way from a male perspective. In music videos this is conveyed through the camera and characters, the characters on screen, and the audience watching. For example in the music video 'Call on me' by Eric Prydz the women are portrayed as sex objects. They thrust their pelvis several times and are wearing leotards which attracts the male eye as the camera also conveys as it tilts upwards from a low angle to make their provocative actions look more sexual and personalised to the viewer.
Laura Mulveys theory has been contradicted in recent times by some independant female stars such as 'Lady Gaga' and 'Britney Spears'. In Britney Spears video 'Womanizer' She appears to be in control of the men as she hits a man and shows she has a higher power than a man, on the other hand she is also shown naked which suggests that the men are still in control of her and after all of her actions is made to look vulnerable towards a male perspective. Therefore Mulveys theory is in many cases shown to be true. The idea both by Goodwin and Mulvey can be argued because in some music videos the male body is shown as a sexual object for the pleasure of women and this questions how the female viewer is invited to respond. For example in the video 'I can't leave em alone' by Ciara ft 50 Cent, there are close ups of 50 Cents body and his face used to seduce the female viewer and as Ciara clings on to him, she gazes into the camera suggesting she wants the viewers to feel jealousy for their passion.
In conclusion, Goodwin and Mulveys theory are in most circumstances correct however is challenged sometimes by powerful women in the music industry but there is always an element of sexual representation shown of women. Men also are shown as sexual objects in there videos which is a contradiction of theories as this is to pleasure women, which suggests it is not always the male controlling the gaze by the camera movement to objectify them.
Andrew Goodwin argues that the female is objectified, through a combination of camerawork and editing with fragmented body shots, emphises sexual treatment of the star and her body. For example this has been shown in many of 50 cent's videos. The videos 'Candy Shop' and 'PIMP' there are various low angle shots of the camera gazing up at women to portray them in a sexual way. The women in these videos are wearing very little clothing but just enough to cover private areas which can be seen as a tease for the male audience. The idea of voyeuristic treatment of the female body if often shown through the dances performed by females to flatter the male ego (the star). This is apparent in 50 Cents videos as the women are visually used in comparison to his expensive clothes and flashy cars, he flaunts his lifestyle to the viewers, perhaps to make them envious of the material things he has.
Laura Mulvey is a British feminist who argues that the male gaze occurs as the audience are put into the perspective of a heterosexual man, Mulvey suggests that this is geared notions of voyeurism which makes men posses power and control. However women are objectified to be looked at by men for sexual pleasure and women accept to be viewed this way from a male perspective. In music videos this is conveyed through the camera and characters, the characters on screen, and the audience watching. For example in the music video 'Call on me' by Eric Prydz the women are portrayed as sex objects. They thrust their pelvis several times and are wearing leotards which attracts the male eye as the camera also conveys as it tilts upwards from a low angle to make their provocative actions look more sexual and personalised to the viewer.
Laura Mulveys theory has been contradicted in recent times by some independant female stars such as 'Lady Gaga' and 'Britney Spears'. In Britney Spears video 'Womanizer' She appears to be in control of the men as she hits a man and shows she has a higher power than a man, on the other hand she is also shown naked which suggests that the men are still in control of her and after all of her actions is made to look vulnerable towards a male perspective. Therefore Mulveys theory is in many cases shown to be true. The idea both by Goodwin and Mulvey can be argued because in some music videos the male body is shown as a sexual object for the pleasure of women and this questions how the female viewer is invited to respond. For example in the video 'I can't leave em alone' by Ciara ft 50 Cent, there are close ups of 50 Cents body and his face used to seduce the female viewer and as Ciara clings on to him, she gazes into the camera suggesting she wants the viewers to feel jealousy for their passion.
In conclusion, Goodwin and Mulveys theory are in most circumstances correct however is challenged sometimes by powerful women in the music industry but there is always an element of sexual representation shown of women. Men also are shown as sexual objects in there videos which is a contradiction of theories as this is to pleasure women, which suggests it is not always the male controlling the gaze by the camera movement to objectify them.
Little Red Riding Hood- Goodwin/Disjunctive
This is a disjunctive sequence of the story Little Red Riding Hood
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