Research-The Unit Advertisements

Pictures of 'The Unit' Music Video

Audience Feedback and Changes made

When we were editing, we had various members of the classes in our years look at our footage to see what they felt could be improved. Below are the list of things we were advised on and how we changed them:

1. Make the edits cut in time to the beat of the song. This is often seen in rap videos as the beat of the song is the main aspect of it and is normally heard throughout the whole music video. This made the editing process much longer yet had a better effect on the video at the end.
2. Use different footage instead of the same over and over again. When filming, we filmed at different locations, yet not the locations I wish we had filmed at. The locations are what I personally feel have the let the video down and made it less professional. However, when editing we tried to use different locations we filmed at to make the music video more interesting and different.
3. Not too use too many effects. In rap videos, effects are not used throughout the video as the message of the video is harder to get across if there was, as the audience would concentrate on the effects. Rap videos consist of lyrics with meaning and ideas so we ensured we didn't use many effects so the audience could hear and visual what is being said properly.

Initial Idea- Casting issues

Analysis of an artists Poster- Sneak Bo

SneakBo Analysis
The lighting in this poster is quite dark which makes the men look quite sinister and scary. They are both wearing blacked out sunglasses which suggests they do not want to be seen fully and they want to keep some aspect of themselves a secret. The man on the left is holding his arms out as if he has a gun in his hands. As rap is generically related to violence and guns this is a perfect stereotype for this poster.

Questionnaire Results

As we first began researching an appropriate target audience for our music video we found that a Rap video infact does appeal to young people aged 15-19. Therefore we made a questionnaire and asked 100 young people aged 15-19 whether they prefer indie, pop,rap or rock music videos. Our questionnaire found that amoung boys, Rap videos were the most popular, however slightly more girls prefered an indie video to a rap video.

Analysis of an artist who has influenced me- Andre 3000

Andre 3000
The rapper who influenced me was Andre 3000. He influenced me by the way he incorporates rap into r'n'b and hip hop music videos. Which gives him a wider audience of fans as he does a variety of genres. Often he uses humour in his rap to show his personality and to show that rap does not always have to be what is expected of it. For example the audience usually expect rap to be about guns, violence and sex, etc however Andre 3000 previously known as 'Outkast' rejects this label and shows us that rap can be fun and enjoyable.

Outkast
Andre 3000 was previously known as Outkast. The significance of his name has great importance as the meaning of 'outcast' generally means someone who does not fit in with the 'norm' and feels as if they are different or have been rejected from friendship groups. He released himself as a new artist because after beoming independent of the group Outkast and used his stage name Andre 3000 to show a different side of his talent through r'n'b. Outkast were a hip hop group whom encourparated rap into their lyrics. Whilst his strong accent turned away many listeners it also opened him up to a whole new audience, in which he had the ability to use langauage to paint beautiful pictures and make poignant statements and as Andre 3000 he still remains a wonderful story-teller.